2016: As we wrap up and reflect on our 7th consecutive trip to the world renowned SEMA SHOW in Las Vegas, Nevada, we here at ORACLE LIGHTING enjoyed what might have been our most successful year ever (no seriously) at the annual automotive industry event. From forging and building relationships with our current and future business partners to exposing countless professional and amateur auto enthusiasts to the ORACLE brand, there was more than enough reason to celebrate the 2016 SEMA SHOW.
Capitalizing on a recent move from the North hall to the front of the popular Central Hall, the ORACLE Lighting booth was one of the main attractions as eager attendees entered the Las Vegas Convention Center. Featuring interactive displays and detailed product information on all four of itís interior walls, the ORACLE booth seemed to make a huge splash. As one SEMA enthusiast stated to our staff "Thereís something engaging me everywhere I turn and I like that"
For our booth car this year, we took a hiatus from our standard practice of designing and customizing our own vehicle and instead dived deep into our customer pool to find the perfect fit. The result? Taylor Doobinís #LB888 Dodge Challenger from Ft. Meyers, Florida, which featured our brand new Surface Mount Waterproof Halo and Fog Light kits.
Sporting a custom wrap designed Florida based Skepple and Redline Design, the #LB888 Dodge Challenger had no shortage of admirers throughout the four days. Numerous media outlets, gear heads, interested consumers, and long-time accounts were all drawn in from the SEMA aisles and into the ORACLE lighting booth for a quick picture or glance of this gorgeous one-of-a-kind vehicle.
Along with our Surface Mount Halos and Fog Lights, Doobinís Challenger also featured our well known LED Illuminated Wheel Rings, custom painted LED side markers, our new LED grill illumination kit, and our Dodge Gauge Cluster Halo kit, which really blew people away as they inspected the interior of the vehicle.
Once inside our booth, our biggest draw for attendees and clients was the New Products section, which included our new LED Bluetooth controlled Rock Lights, the 2016 Chevy Camaro ColorSHIFT® DRL kit, and Concept SMD side markers for the 2015+ Dodge Challenger, the 2016 Chevy Camaro and the 2015+ Dodge Charger.
We here at ORACLE also had the honor of not just being featured inside the confines of our booth. Among the 100+ featured vehicles, many were sporting ORACLE products including the XS Power CTV Cadillac, West Coast Dieselís monster Dodge Ram, and of course the ORACLE Lighting/Gas Monkey Energy Dodge Viper which put on a great drift demo at the SEMA Ignited after party. There were also multiple sightings of our JEEP LED mirrors installed across SEMAís many custom vehicles.
For 2017 we are coming in harder than ever. With plans for a nationwide search for our 2017 booth vehicle, we hope to spread our brand, our products, and our message to every nook and cranny of the automotive industry as we continue the climb towards the pinnacle of innovation. Light emí up!
2014: It was not possible to visit this year's SEMA show and not see the impact of ORACLE lighting products. With over 80 featured vehicles in attendance sporting a wide-range of our LED lighting products there was something on display for everyone. In addition to the featured vehicles there were also innovative new ORACLE products in the new products showcase and ORACLE product features in the "SEMA Daily" newspaper each day of the show as well as in SEMA News Magazine.
Our main booth #11627 in the Mobile Electronics section of the North Hall featured our custom Ultima GTR R-spec race car outfitted with ORACLE Quad-Halo Headlights, Interior Illumination, LED Engine Compartment Illumination, Custom LED Tail Lights, and much more. The Ultima is a unique Twin-Turbo Porsche 993 power train setup with a Porsche 930 gearbox. We would like to thank Avery Dennison and PGNOLA for the excellent livery design and wrap materials that really made our project car "pop" in a sea of amazing vehicles at this year's SEMA Show.
For the 2015 SEMA Show look for ORACLE Lighting to make the move to Central Hall show floor.