2024 ORACLE Lighting Events and Highlights
As 2024 comes to a close, ORACLE Lighting reflects on an incredible year filled with milestones, innovation, and unforgettable experiences. The year kicked off with a cross-country journey from the vibrant streets of New Orleans to the prestigious Philly Auto Show at the Philadelphia Convention Center. Behind the wheel of our ORACLE Lighting Ford Bronco, Jeepin’ Terry embarked on a 1,300-mile odyssey, making stops in Birmingham, Charlotte, Roanoke, and Maryland. Along the way, we showcased our integrated and auxiliary LED lighting to dealers and installers, connecting with the ORACLE Lighting community. At the Philly Auto Show, our Bronco stole the spotlight, highlighting our Bronco-specific LED lighting and universal auxiliary products that elevate performance and style. This journey epitomized the adventurous spirit and cutting-edge design that define ORACLE Lighting.
This year, ORACLE Lighting also expanded its technological horizons with the acquisition of LumaMedia International Inc., the country’s leading innovator in Electroluminescent Signage. This thin, flexible glowing panel opens new avenues for industries ranging from motorsports and commercial signage to marine applications and illuminated trade show exhibits. "We plan to use this acquisition to further expand our offerings in the Electroluminescent manufacturing space," said Justin Hartenstein, Founder and Director of Product Development at ORACLE Lighting. This move represents a bold step forward as we continue to innovate and diversify our product lineup, combining aesthetics with functionality to meet the demands of a dynamic market.
In Moab, ORACLE Lighting embraced the rugged beauty of Easter Jeep Safari. The allure of slick rock trails, the majestic mesa cliffs, and the distinct “skir-skird” sound of traction defined this unforgettable experience. For the first time, we opened our traditionally industry-only trail rides to customers, creating a shared adventure that strengthened bonds with the ORACLE Lighting community. Similarly, at the Bantam Jeep Heritage Festival in Butler, Pennsylvania—the birthplace of the iconic Jeep—we celebrated the rich history and evolution of this legendary vehicle while showcasing how our modern lighting solutions honor its enduring legacy.
Throughout the year, ORACLE Lighting took center stage at premier off-road events, with the New Jersey Jeep Invasion and New Jersey Bronco Invasion. From the Jersey Shore to rugged trails, we connected with passionate enthusiasts, showcasing our award-winning LED products that enhance visibility and elevate aesthetics. Later, the excitement continued in the scenic Smoky Mountains at the Great Smoky Mountain Jeep Invasion and Bronco Stampede, where thousands of off-roaders experienced the ORACLE difference. These events underscored our commitment to the off-road community, providing live demos, exclusive promotions, and insights into how our innovative lighting solutions transform Jeeps and Broncos into ultimate adventure machines.
ORACLE Lighting has built its reputation on state-of-the-art LED lighting products and innovative designs. With the acquisition of Trigger Controller, we’ve taken a significant step forward by adding advanced wireless control systems to our portfolio. These systems allow users to effortlessly manage vehicle accessories via a streamlined controller or the Trigger app on their smartphones. This integration eliminates the hassle of complex wiring, providing a seamless and intuitive experience for controlling LED lighting and other accessories.
At the SEMA Show, ORACLE Lighting once again made waves, unveiling cutting-edge innovations that captivated the industry. Our all-new interactive Point of Purchase display system, which won the 2024 SEMA New Product of the Year Award, exemplifies our drive to push boundaries. Standing over 7 feet tall, this sleek, functional showroom display showcases powered ORACLE Lighting products, offering an immersive experience that’s as engaging as it is impressive. This award-winning display reflects our commitment to providing both customers and dealers with unparalleled tools to experience the ORACLE difference firsthand.
Looking back on 2024, it’s clear that ORACLE Lighting has been a great year as a leader in aftermarket automotive lighting. From groundbreaking acquisitions to unforgettable events and award-winning products, this year has been a testament to our innovation, passion, and dedication to the automotive community. We can’t wait to see what 2025 has in store as we continue to light the way for adventurers, off-roaders, and enthusiasts worldwide.
Jeepin’ Terry is the Events & Offroad Guru for Oracle Lighting. In his spare time, he is the host of the Jeep Life Podcast and co-founder of the Jeep Enthusiasts of Eastern Pennsylvania, one of the largest Jeep clubs in the state. His obsession with Jeeps started in the 80s with his boss’s big bad blue CJ5. Growing up in the mountains of Tennessee, Terry spent plenty of time on the trails and in the outdoors. His 2017 Wrangler, named Kylo, has been to California and back and everywhere in between, finding trails and adventures everywhere… and constantly asks for more.