Celebrating 25 Years of Innovation: The ORACLE Lighting Journey
A Legacy of Light - In 1999, a bright idea sparked what would become a revolution in the automotive lighting industry—ORACLE Lighting was born. As we celebrate the 25th anniversary of ORACLE Lighting, we reflect on a quarter-century of innovation, growth, and an unwavering commitment to excellence. From humble beginnings to a global leader in LED technology, our journey has been one defined by passion, creativity, and a deep dedication to our customers.
The Origins: Where It All Began
Started by Justin Hartenstein, ORACLE Lighting was born from a deep passion for cars and a desire to push the boundaries of lighting design and to provide high-quality, affordable lighting solutions for the automotive market. The founder was inspired by the growing demand for aftermarket accessories that could enhance both the style and performance of vehicles. Initially, focused on a range of custom lighting options, but the early success led us to dream bigger, pushing the boundaries of what automotive lighting could achieve.
Innovation at the Core
What sets ORACLE Lighting apart from the competition is a relentless drive for innovation. Over the past 25 years, we've pioneered advancements in LED lighting technology, transforming how people think about vehicle customization. “Our success is built on a passion for cars, an entrepreneurial spirit, and a relentless commitment to innovation,” said Justin Hartenstein, Founder and Head of Product Development. “We’ve never lost sight of where we started, and every new product we create is a step toward making automotive lighting more advanced, more accessible, and more exciting.”
ORACLE Lighting's catalog has grown to include an extensive range of products, from high-powered LED headlights and fog lights to color-shifting halo kits, rock lights, and much more. We've become synonymous with cutting-edge lighting solutions, trusted by enthusiasts and professionals alike to deliver reliability and performance.
Milestones and Achievements
The past two and a half decades have been filled with notable achievements. Some of our proudest moments include:
- Patented Technology: ORACLE Lighting holds numerous patents in the lighting industry, reflecting our commitment to creating unique, high-quality products that lead the market.
- Award-Winning Designs: From SEMA’s Manufacturer of the Year in 2021 and SEMA YEN Vanguard Award in 2021 for outstanding contribution to the automotive industry. The company was also listed on the Inc500 list of the Fastest Growing Businesses in the USA for nine years consecutively, winning the 2012 Bronze Stevie Award for Consumer Products Company of the Year, and being named The Small Business Administration’s Exporter of the Year and a Small Business Champion by the U.S. Senate Small Business and Entrepreneurship Committee.
Community and Culture
At the heart of ORACLE Lighting's success is our strong community. From our dedicated team members to our loyal customers, the people who surround us are integral to who we are. Over the years, we have cultivated a culture of innovation, collaboration, and passion for all things automotive.
The Road Ahead
As we look to the future, we remain focused on continuing to innovate and lead in the automotive lighting industry. With advancements in smart lighting technology, electric vehicles, and sustainability at the forefront of our minds, ORACLE Lighting is excited to embrace the opportunities ahead.
Tiffanie Hartenstein, CEO of ORACLE Lighting, credits the company’s longevity to its adaptability and strong relationships with customers and partners. “Reaching this milestone is a testament to the dedication of our team and the loyalty of our customers,” said Tiffanie. “We’ve grown tremendously over the past 25 years, and it’s all because of the trust our community places in us. As we look ahead to the future, we remain committed to delivering the best lighting products and experiences in the industry.”
In celebration of its 25th anniversary, ORACLE Lighting will be offering exclusive promotions and hosting special events for the rest of the year. As part of its commitment to innovation, the company will continue expanding its product line and exploring cutting-edge technologies to remain at the forefront of automotive lighting.
To all our customers, partners, and team members who have been part of this incredible 25-year journey, we extend our heartfelt thanks. Your support and dedication have been instrumental in making ORACLE Lighting what it is today. Here's to another 25 years of bright ideas, bold innovations, and lighting the way forward.
Happy 25th Anniversary, ORACLE Lighting!